Work Experience

LEAD UX DESIGNER, HULU

Oct,2014-Now
Hulu Beijing design team leader and manager.
Oversee team’s UX work quality.
Help team member improve professional skills.

 

UX DESIGNER, HULU

Aug,2010-Oct,2014
I work for Hulu as a User Experience designer for almost 5 years. My main focus is on Hulu application UI design and international product efforts. I specialized in living room device UI and Hulu new market user research.

 

UX DESIGNER, MICROSOFT

Jun,2008-Aug,2010
UX designer in Microsoft China. Worked on Windows Embedded, Surface, HealthCare, etc.

 

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Hulu Japan (2012-now)
  • Front Porch (V1-V3): Lead designer of Hulu Japan Front Porch.
    Combine user research conclusions and In-depth grasp of front porch success factors and design principals to design new Hulu Japan Front Porch.
    New design out preformed 20% over the first version.
  • Mobile Signup: designed the first ever Hulu mobile sign up.
    Optimize the sign up for mobile and Japan payment methods.
    +12% user sign up using mobile payment each day.
    Conversion rate is around 6.22%
  • Site Signup: Design and A/B testing.
    Creatively include service summary to the sign up process.
    Increase signup completion rate by 0.5%
Hulu Nintendo 3Ds (2013)

Key designer of Nintendo 3Ds
Define and execute Duo-Screen UX experience for Hulu Nintendo U.S and Japan through efficient cooperation with Program Managers from three different offices (U.S. Japan and China ).
Professional documentation was high praised by design director of Hulu.
Nintendo 3Ds design for Japan and U.S give us a competitive edge in the game console segment for adolescent.

Other feature areas
  • Hulu U.S: Login, FAQ page, Account, Navigation, End card, Auto play, Add to queue, Tour page, Device page.
  • Hulu Japan: Teaser page, Server down page, Front porch, Account, Episode list, Help images for 20+ devices, 25+ campaign pages.
  • HR recruiting posters and flyers and gift design.
“Cashmere plus” UX team leader, Microsoft China, windows embedded (2010-2011)
  • Leading UX team on defining and executing across system UX experience for proratable device.
  • Managing and hiring UX design vendors for the team.
“Chelan” UX designer, Microsoft China, windows embedded   (2009-2010)

UX designer of device management, UX designer of software keyboard.

“Incubation” UX designer, Microsoft China,CIG group   (2008-2009)

Visual designer of Hermes, Medici, NewYork, Surface, Healthcare

UX intern, Microsoft china, ATC studios   (2006-2008)

Visual designer of adCenter labs, video hyperlink, social video,life stage, KSP

Associate teacher, Beijing Film Academy  (2007-2008)

Teacher of undergraduate course “game design” and “Digital painting in Photoshop”

用户体验设计主管  (2014/10-至今)

  • 基于用户研究和反馈,带领团队进行Hulu iOS 手机体验的重新思考及设计。基于提升浏览和内容发掘的效率和趣味性进行设计用于提升新用户以及老用户内容观看量。
  • 重新设计Android手机搜索体验,提高10%的搜索点击率。改版网页搜索体验。
  • 用微软UWP的设计思维改版Hulu在Windows平台上系列产品的界面体验。包括Xbox One, Surface, 平板及手机。将Windows10的新功能引入设计。诸如语音搜索提高整体寻找影片体验等。
  • 网页端以及手机端客服聊天系统的设计和集成。与设计团队以及外包程序团队协同完成。
  • Modern Masthead设计:首先,个性化的影片及电视内容推荐并将扩展增值服务进行个人定制化,增加相关性以提高点击率和转化率。其次,设计后台工具让编辑进行个性化影片素材的上传和关联。运用设计手段让编辑快捷的配置推荐规则。
  • VR产品功能介绍页面设计。

用户体验设计师 (2010/8-2014/10)

Hulu日本 (2011-2014)                                                                                                                                           

  • 首页设计(V1-V3版本)主设计师: 结合用户研究的结论以及对首页设计的决定性因素的深入认识,将总结出的关键性原则应用到首页改版中,随后借助A/B测试的方法进行交互和视觉细节的快速迭代。最终设计在转化率上比第一版提升了20%。
  • 手机注册流程设计:设计了Hulu首个手机注册体验。并且根据日本的支付情况和习惯进行整合。 手机注册量占所有注册量的+12%,其转化率在6.22%左右。
  • 网页注册流程设计: 运用A/B测试的方法对网页注册流程的微创新。创造性的在注册步骤中总结了服务特性。增加了用户对服务的价值认识,提高0.5%的注册完成率。

Hulu Nintendo 3Ds (2013)                                                                                                                                    

定义并设计Hulu在任天堂游戏平台Nintendo 3Ds双屏视频浏览及观看体验。与美国,日本,中国三地的项目经理产品经理高效配合。专业的文档整理受到设计总监高度认可。

Hulu注册流程设计 (2012)                                                                                                                                     

在设计中加入Facebook快速登录功能。新设计将2.3分钟的平均注册耗时缩减到1.2分钟。成功率从47%提升到50%。

注册过程中以及完成页面同时进行Hulu Plus服务的宣传。 使Hulu Plus的转化率从N/A提升到7%+

其他 (2010-2012)                                                                                                                                                  

Xbox One设计。Hulu Japan本土化设计。Hulu网页及手机设备登录页面设计。FAQ页面设计。账号管理界面网页及设备端设计, 网站导航设计。 播放结束画面设计。服务概览页面及设备页面设计。

用户体验设计师,微软 (2010-2008)                                                                                      

“Cashmere plus” 设计团队主管, 微软中国, 嵌入式服务(2010)                                                                             

带领设计团队定义并且执行系统级用户体验。包括手持设备,管理并且招聘设计团队

“Chelan” 设计师, 微软中国, 嵌入式服务 (2009-2010)

UX designer of device management, UX designer of software keyboard.

“Incubation” 设计师, 微软中国,CIG group (2008-2009)

Hermes餐饮服务,Medici共享网络服务, Surface概念视频, Healthcare交互视频设计

用户体验设计实习生, 微软中国, ATC设计部 (2006-2008)

adCenter labs视觉设计师,可交互视频video hyperlink设计师, Keyword Service Platform内部管理工具设计师

助教, 北京电影学院 (2007/3-2008/1)

游戏设计,数字化绘画photoshop课程

 

Skills

Graphic UI

81%

Interaction

72%

Mobile / Living Room UI

65%

Motion Graphics

78%

Photography

49%

Brand Identity

62%

Education

Beijing Film Academy 北京电影学院

Sep, 2005-July,2008
Degree and Major: Master degree of filmology. Major in Multimedia & Animation design

 

China Academy Of Fine Art 中国美术学院

Sep,2001-July,2005 
Degree and Major: Bachelor degree of  Visual communication. Major in Multi-media and web design

Awards

 

"How To Do A Concept Video In 8 Seconds, Second Award"

"Singing Competition, Third Honor"

− 2001 China Academy Of Fine Art

"Poster THE TASTE OF DEATH, Festival Award "

− 2003 Chaumont Poster Festival

"Academy Scholarship"

− 2004 China Academy Of Fine Art

"Project Cashmere+ , Project Bonus"

− 2010 Microsoft China, Windows Embedded Team

 

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